Example of Google Shopping display (or test yourself )
Google users are tempted by clicking to the webshop by displaying relevant products with image & price. We can prepare your webshop articles for Google Shopping on a daily basis. After launching the campaign, Google automatically chooses which products to show based on searches and relevance. Cost-per-click is normally lower than Adwords TEXT ads (due to more relevant product-specific searches).
It is important that feeds contain correct and current article information, according to the requirements and wishes of the relevant comparison site for an optimal result. Good data feeds require automatic filtering of formatting from texts, extracting important information and passing it on separately, such as brand names, EAN codes, sizes and colors and sometimes converting article groups and color codes.
ESS analyzes your webshop and has specialized systems and know-how to ensure an optimized data feed based on the available article data. We also monitor the daily data collection and conversions to detect problems without you noticing.
Our Crawlers will visit your webshop(s) and/or source data feeds daily to collect updated data. We configure the Crawlers per webshop to collect relevant available data without having to worry about it. We can therefore also collect data from the front-end so that no cooperation from webshop builder or server access is required.
Data feeds are our specialty & core business: we are able to deliver most data feeds within 1 working day, so you can quickly start a new campaign!